Speak the Language of your Customer
So you’ve got your business online. You may have created a website, social media pages or just added it to local listings. But how do you make sure customers are finding you online? One of the ways to do this is by speaking their language.
In order to do this, you need to work out what people might be searching for. If your business is a hair salon specialising in colouring, what are people going to be searching for to find you? Just using keywords like new hair dye or qualified hair colourists aren’t necessarily what potential customers might be typing in the search bar.
Let’s say you’re based in Leeds, the key things people will be searching, whether that’s on Google or on Instagram, are things like “hair colourist in Leeds”, “hair dressers near me”, “women’s cut and colour” “I want to get my hair dyed”.
Identifying these exact keywords and using them in social content and website text is vital for increasing traffic and improving awareness of your brand. This in turn will encourage customers to visit your salon or book online. Include directions and a map to make it easy for customer’s to know where you’re situated, you could even set up an alert system to remind customer’s of their bookings or upcoming deals.
Naming images on your site or social media appropriately will also improve visibility. For example, instead of using "image.jpg" for the alt tag, use “blonde-highlights.jpg”. Match the image name to what the user will want to be seeing. Search bots don’t process images visibly, they read the alt tag, and so this tip will also improve your search engine ranking. Learn more about search engine optimisation here.
Smoothing out the customer journey and identifying all the possible things they could be thinking or debating about, will determine whether they choose your business or a competitors.