Friday, 17 March 2017

Personal Identity

Whilst finishing up my digital design degree, we needed to start thinking about the real world and how we'd want to brand ourselves. Obviously, this was a mammoth task. I played around for weeks with my initials and different patterns and colours, but when you've got thousands of images pinned on your Pinterest inspiration boards it's overwhelming when you've got to nail down one look.

I eventually decided on a dissected geographic line drawing of an S. I layered two S's on top of each other that bent at different angles. This enabled me to incorporate my love for line drawings as well as simplicity. Paired with my favourite Bebas Neueu font my identity was done, and transferred into different forms: stickers, business cards and posters.





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